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Mission Statement

Ethics, Empathy, Excellence: Elevating Dog Care and Professionals

"At The National Institute for Canine Ethics, our mission is to champion the ethical and empathetic care, welfare, and behaviour of dogs while inspiring and bringing out the very best in dog professionals. We are dedicated to fostering a community that upholds the highest standards of integrity, compassion, and responsible practices in the field of dog training and behaviour.

We believe in treating every dog with kindness, respect, and understanding, recognising their unique needs and emotions. Our organisation is committed to promoting ethical training methods that prioritise positive reinforcement and compassionate approaches, ensuring the physical, mental, and emotional well-being of dogs.

Through our comprehensive resources, educational programs, and collaborative platforms, we empower dog professionals to continuously enhance their knowledge, skills, and ethical practices. We strive to create a supportive environment where professionals can share insights, exchange ideas, and learn from one another, ultimately raising the bar for excellence in the industry.

Central to our mission is the belief that by prioritising the welfare of dogs and promoting ethical care, we can create a harmonious and trusting bond between humans and dogs. We aspire to be the trusted authority that guides dog professionals in providing the best possible care and training, leading to happier, healthier, and more fulfilled lives for dogs and their human companions.


At The National Institute for Canine Ethics, we are driven by our unwavering commitment to the ethical and empathetic treatment of dogs, the continuous improvement of dog professionals, and the betterment of the entire canine community."

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